Sell Video Data to AI
Who licenses footage for AI training, the terms they publish, and the rights to clear before you call them.
For creators, production companies, archives and fleet owners. We never take the footage.
Who buys video footage for AI training?
AI developers license video from people who hold footage, often through licensing marketplaces rather than directly. Bloomberg named OpenAI, Google and Moonvalley among the buyers of creators' unused footage in January 2025. The companies below publish at least some of their terms; most leave the price to a conversation.
Last verified 7 November 2026, from each company's own pages.
| Company | Pay basis | Exclusivity | Formats taken | Minimum hours | Rights cleared by |
|---|---|---|---|---|---|
| Labelbox Prism | A license fee paid up front when you sign, then a share of revenue from later use. Dataset prices quoted from about $50K for small, targeted sets to $1M or more for big enterprise deals | Exclusive as the starting point; scope and sensitivity can change that | Names consented likeness and voice, and robotics telemetry from the real world, in its list of wanted data | Not published | You keep control of the data and its rights. People shown or heard need consent that is explicit and time-stamped |
| Kled AI Kled app (pays for uploads) | Per upload; no rates given | Not published | Videos, images and documents, and assigned tasks such as short clips of activities | None: open to anyone who signs up | Not published |
| Defined.ai Partnerships (supplier program) | Not published | Not published | Video appears in its own sales catalog; what it takes from suppliers is not spelled out | Not published | Promises to protect your copyright while you earn from the data; how the license works is not described |
| AWS Data Exchange Data provider listings | Your own price, less a listing fee: 3% on a public offer; on private offers, 3% below $1M of contract value, 2% from $1M up to $10M, and 1.5% from $10M | Not published | Not stated on the pages read | Not published | Not published |
Disclosure: we can earn a fee from some of the companies above if a license follows our introduction. Rows run from most to least published detail; a fee would not move a row or alter a word.
Also named in the research but not described here: Troveo, which licenses video, but whose own website would not open during our November check, so its terms are left off; and Versos AI, a platform for licensing video libraries that publishes no seller terms we could find on its own pages. The full comparison adds payment timing and each company's other rules.
What kinds of footage do AI companies license?
Real-world video of almost any kind, as long as it is yours to license. What changes from one library to the next is where the rights problems sit.
Creator B-roll and unused takes
The outtakes, alternate angles and long establishing shots that never made the edit. This is what the Bloomberg report was about: creators selling footage they had never published. Usually the cleanest material, because you shot it, on your own project.
Watch for: licensed music laid over rough cuts, and friends or members of the public who never signed anything.
Production and broadcast archives
Large, varied and often well logged, which buyers value. The work is contractual: commissioned shoots may belong to the client, contributors may hold rights, and stock or archive inserts were only licensed in.
Watch for: client MSAs, co-production agreements and talent releases written for broadcast only.
Dashcam, fleet and drone footage
Hours of continuous, real-world motion: roads, weather, junctions, landscapes from above. Useful for models that learn how the physical world moves.
Watch for: faces and license plates of people who never agreed to anything, recorded cab audio, and GPS tracks that reveal where drivers live. See dashcam and drone footage.
Sports footage
Fast, varied human movement is hard to film well and in demand. Amateur and club footage you recorded yourself can be licensable.
Watch for: league and broadcast rights, which usually belong to the competition or the broadcaster, and minors on camera, who need a parent's consent.
Which rights need clearing before you license footage?
Four, and buyers ask about them in roughly this order.
Music. A sync license or a production music subscription almost never covers handing the recording to an AI developer. Plan to deliver footage with the music removed, or mute.
Faces and voices. Buyers want to know what consent you hold for identifiable people and whether it mentions AI training. In Illinois, Texas and Washington, face and voice data can be regulated biometric data.
Locations and marks. Location agreements may limit footage to one production; logos, artwork and plates in frame may need masking.
Contracts. Commissioned work often belongs to the client. Stock and archive inserts are licensed to you, not owned.
The full checklist is on clearing rights in footage.
What do AI companies pay for video footage?
$1 to $4 per minute
Bloomberg's figure for footage bought by AI developers, 10 January 2025. Reported by the press; no buyer publishes it as a rate card.
None of the companies in our table publishes a per-minute or per-hour rate. Labelbox Prism quotes per dataset instead, about $50K at the small end and past $1M for the biggest enterprise sets, split between a signing fee and a revenue share. AWS Data Exchange lets you set your own price and takes a listing fee.
At the very top end, Shutterstock took in $104 million from AI licensing during 2023, per Bloomberg. That is a stock agency with an enormous cleared catalog behind it; one archive or channel should not read it as a benchmark.
The footage calculator turns your hours into a range on the Bloomberg basis. Real licenses often settle far below the top of it.
How does a footage licensing deal run?
Inventory
Hours, formats, resolution, years, locations, audio, and which reels have rights gaps.
Scoping
The buyer asks what it needs to know and may review samples under its own process.
Terms
Price, exclusivity, term, what the buyer may do with the footage, and the warranties you give.
Delivery and payment
Files go over in the format the buyer specifies, and money moves as the license says. Prism, for instance, puts its whole cycle at under three weeks.
Questions footage owners ask
Can I really sell video footage to AI companies?
Yes. Companies building video models license footage from creators, production companies and archive owners, either directly or through licensing marketplaces. What they need from you is footage you own, with the rights to people, music and places cleared.
How much do AI companies pay per minute of video?
The going rate Bloomberg found in January 2025 was $1 to $4 for each minute of footage. None of the companies in our table publishes a per-minute rate, and real licenses depend on rights, quality and exclusivity. Try the footage calculator for a range.
Do I have to send you my footage?
Never. Keep every reel on your own drives: footage is not something this site receives, keeps or watches. You describe the library on the form, we tell you which buyers fit, and any review of footage happens directly with the buyer you choose.
What footage is easiest to license?
Footage you shot yourself, on your own projects, with natural sound and few identifiable people. Unused takes and long B-roll shots often suit buyers better than finished edits.
Will a buyer want exclusive rights?
Some will. Labelbox Prism starts every license from exclusivity, for instance. Signing one may bar you from selling the same reels elsewhere, so settle what you can live with before the first call.
Is my dashcam or drone footage worth anything?
Possibly. Road, fleet and aerial footage is the kind of real-world video that robotics and driving models learn from, but it is full of other people's faces and plates. Read our page on dashcam and drone footage first.
Who pays you?
Buyers, sometimes. Should a license get signed after we put you in touch, that buyer may owe us a referral fee. Footage owners never pay.
Where these facts come from
- Labelbox Prism, prism.labelbox.com (the company's own site, opened 7 November 2026)
- Kled AI, its 2025 blog post announcing Kled V2 (the company's own site, opened 7 November 2026); possibly out of date
- Defined.ai, defined.ai/partnerships (the company's own site, opened 7 November 2026)
- AWS Data Exchange, provider financials documentation, plus the AWS Marketplace listing fee documentation (the company's own documentation, opened 7 November 2026)
- Bloomberg Law, report by Aisha Counts on creators licensing their unused footage, 10 January 2025
- Bloomberg, on the revenue of Shutterstock's AI licensing business in 2023, 4 June 2024
Changes to these companies' published terms are logged on the terms changelog.
Get a quote
Your ZIP, an address for our reply, then six or seven taps describing the library. Two minutes, roughly.
A person here reads the description, holds it up against what each video buyer says it accepts, and replies naming the ones that match. No buyer hears about you before you agree.
Describe the footage here; never attach it. No clips, sample links, drive shares or passwords, please.
Plain disclosure: this site makes introductions, and a buyer may pay us once one turns into a license.
Received. Thanks for the description.
- Someone here compares it with the rules each video buyer publishes.
- You get an email naming any buyer that matches, with our reasoning.
- A buyer only hears from us after you reply yes. Footage never comes to us at any point.